Week 2: Social Media

Social media is dominating our lives. We use it for almost anything and everything.. To check the weather forecast, read the news, be a KPO and see what your friends are up to, watch viral videos, get information about products/services, post #ootd photos on Instagram, get inspiration, marketing products and the list goes on...... Without social media, I think we will feel lost because we rely on it so much. So, is social media good or bad? I personally feel it's for the better. It is a way to connect with people all over the world and be exposed to a wide variety of content that TV/newspaper/books don't present to us. Let's see some of the most influential social media campaigns that went viral!

1. The ALS Ice Bucket Challenge
The #IceBucketChallenge was a campaign to raise awareness for the illness, Amyotrophic Lateral Sclerosis. You simply throw a bucket of ice over your head if you are nominated, post it on social media and nominate someone else. This what made this challenge so successful. Easy, exciting and spreads like wild fire. 

2. Dove Real Beauty Sketches

The Dove campaign was used to improve the mentality of women on how they view themselves. FBI trained forensic artist drew faces of the participants with the help of the participant's, family's and friend's description of themselves. The participants then realised they have overly criticised themselves. You are indeed more beautiful than you think. Within the first 10 days, this video was shared on Facebook 630,000 times! Social media campaign done right, I would say.

3. World Suicide Prevention Week

Something a little local.. The Samaritans of Singapore (SOS) and TBWA\Singapore partnered together to launch a new campaign - Wear a plaster. End the Silence. The campaign encourages wear an SOS plaster on their inner wrists to show their support for the victims. The plaster serves as a conversation starter so people can talk about it and prevent suicide. You can even change your profile picture to the SOS plaster or take a photo with it and post on social media to raise awareness and pass the word around. #howru? I hope you are doing fine. You will be fine :) 

A bonus video that I really love and would like to share it with you. It's just so cute and it shows how girls (and boys and anybody) can imagine the possibilities! 

Oh, I found this which summarises how to get started on social media marketing!

Till then!