Week 3: Social Networking for Business

Seems like I kinda talked about social networking for business in the form of social media marketing in the last blog post. So I'll talk about the benefits of social networking for business! https://blog.hootsuite.com/social-media-for-business/

1. Gain valuable customer insights. This allows you to be aware of your target audience's needs and wants, habits and interests.

2. Increase brand awareness and loyalty. Social media can help engage your customers, build relationships with them to provide the best customer service, make them have trust in your brand and support your services/produces.

3. Run targeted ads with real time results. Social media is an inexpensive and effective way to market your product. It allows you to target based on location, demographics, behaviours, interests etc and also track and measure the results instantly!

4. Generate higher profits. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.

5. Provide rich customers experience. Businesses can reply to customer's feedback almost instantly as customers always look for fast and 24/7 response.

6. Increase website traffic and search ranking. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

7. Find out what your competitors are doing. It is a competitive and cruel world out there hence it is important to be aware and see how to improve your business so that it is on par or better than your competitors.

8. Share content faster and easier. Well, we all like things short and sweet. Hence the social media is a way to provide information in bite size pieces that are easy to digest. 

9. Geotarget content. Geo-targeting is an effective way to send your message out to a specific audience based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.

10. Build relationships not only with customers but people in other industries to widen your network and social circle.

With so many people using the social media these days, businesses have to keep up with their consumers in order to give them what they want/need.

Till then!